Complete End-to-end Interior Design VS Designing & Execution Only - Which model is ideal for your home?

Complete End-to-end Interior Design model, which is also commonly known as Turnkey is when you hire an interior designer or a design agency with the intent to get everything taken care of by them.

In case of Design and Execution model, it is often different individuals involved in a project, like the designer, contractor, carpenters, etc. and you or an interior designer you choose would manage them all.

The question that arrives now is that which approach is better and cost effective? Read on...

Turnkey vs Design + Execution for your Interior Designing: Which one to go for?

It is crucial to understand the meaning of these two approaches and how they differ from each other, to make a better decision for your interior designing work.... Just a quick headsup, don't forget to have a look at the visual presentation summarising this article as well.

End-to-End or Turnkey Interior Design Solutions:

As mentioned earlier, end-to-end or Turnkey interior design solutions is where you give out all the responsibility to one person. You hire a contractor/agency and he/she is in charge of everything. It is his/her job to get the project completed, all you need to do is sit back and wait for the project to finish once the commercials are worked out and you have stated your specifications.

Here are the pros and cons of this interior design model... 

Turnkey Interior Design Model - Pros:

interiors made easy by Hipcouch - End-to-End services

1. No Separate fee for designer

It must be quite clear to you by now that in 'Turnkey' interior design model, everything is covered by one person. One of the biggest advantages of this model, therefore, is that the interior designer will not charge any fee separately.

Generally, in such model, a larger agency handles all or most parts of the project. One of the most known facts about the Turnkey model is that they are generally used for commercial spaces.

People who want to hire someone to design their homes will generally prefer the other model - Design + Execution.

2. Hired agency takes care of the drawings and material specifications

When it comes to the Turnkey model, all the detailed drawings are taken care of by the agency that you have hired. Before execution, all the material specifications are finalised to avoid confusion later on.

3. Pre-Fixed Rates

In this model, all the details of the scope of work are shared between the agency and client at the beginning. Rates are also pre-fixed so you get an estimate of the amount of money that you'll be spending. With the scope and pricing already being taken care off, you can just sit back and relax while the workplace/home of your dream springs to life.

4. No need of approvals at every stage

As said earlier, all the details of the project are fixed at the beginning with the client so there’s no need for approval at every stage. This leads to saving up of time as everything has already been decided so the focus then remains on execution alone.

5. One stop solution

Since everything is managed by the contractor or the agency, you get a one stop solution to all the problems. Be it lighting, furniture, or any other problem that you are facing, all you need to do is contact the person in-charge and he/she will take care of the rest.

Get Interior Designing Cost Calculators Interior Design Tips, Guides to help you make Smart Choices for your Interiors & Decor without filling up your email inbox!

Cons of the Turnkey Interior Design Model:

home office cafe - all spaces interior services by Hipcouch

1. Lesser flexibility

Since everything has been finalised before, there are chances that this type of model could feel less flexible as compared to the other one and it might be a problem. Also, generally there is one person assigned to your project, who is not necessarily a designer. So, this too becomes a problem as there is a chain of communication between you, the person assigned and eventually to the designer. Heard of the phrase ‘Lost in translation!?’

2. Difference in taste and preferences

All the interior designers will be from the agency you hire. Hence, there are chances that the designer of the agency does not match your taste and preference. Every designer is an expert in his/her work but their way of working is different. However, with a little compromise, anything is possible. You must make it a point to understand what is it that you really want so that, explaining it to the designer is easier.

Design + Execution Interior Design Solutions:

In this model, different responsibilities are assigned to different people. You hire an interior designer and the designer then appoints separate contractors and carpenters for execution of the project, which he/she would supervise and manage.

Here are the pros and cons if you decide to opt for Design + Execution Interior Design Solutions.

Pros of the Design+Execution Interior Designing Model:

custom made furniture to complete interior service at Hipcouch

1. Select designer according to your taste/ preferences

Since you would be hiring the interior designer yourself, there are high chances that the designer's taste matches yours which is crucial for a project to give the desired outcome. In case you opt for this, here’s what you need to know before hiring an interior designer.

2. You still get end-to-end solution

This is similar to the Turnkey model. When you hire a designer, it is his/her ultimate responsibility to take care of the execution part and to provide an end-to-end solution to all your problems. So in case you face any problem with regards to lighting, furniture, decor, etc., you can simply ask your designer to provide a solution.

3. Flexibility

There is close interaction with the designer since he/she is in charge of everything. When you are on talking terms, directly with the designer, it allows more flexibility and fluidity in the process. This is one of the biggest advantages of this type of model.

4. Higher level of personalisation

This type of interior designing model allows more personalisation. This is the reason why people opt for this model while designing their home spaces. You tend to be more attached to your home than an office. Even though workplaces are also designed by the Design + Execution Interior Design model, owing to its better personalisation ability, the model is generally preferred for residential spaces.

Design + Execution Model - Cons:

hipcouch completed projects - end-to-end hassle free service

1. Designer Fees

Since the designer is an expert and will charge for his/her services. However, it is seen that many times, the designer wouldn’t charge a separate fee if the entirety of the project is his/her’s to manage and execute. There are different models of pricing seen interior designing projects. You can understand them better from here.

2. No Fixed Rates

You will get a rough idea of the overall cost. But then the flexibility may also mean that there would be changes which are easier to get done. Thus, chances are that the actual cost you incur is a lot different from the one you had in mind. But you will generally get a detailed Bill of Quantities which will help you ascertain the costs. Also, if you are VERY CLEAR with the Interior Designer with regards to your budget and what you expect, you can very easily keep the costs manageable.

complete end-to-end interior design services by Hipcouch

So, Which model is better and cost effective?

Many people are often interested in knowing which one of the two models is more cost effective.

We would say that when looked upon from a cost effectiveness point of view, both turnkey and design + execution models will end up costing about the same.

So decide according to the model that you think will best suit you.

Refrain from making a decision based on cost because both models end up costing nearly the same. So, it ultimately boils down to how involved you want to be in the design process, how much flexibility you need and whether or not you are open to multiple ideas and suggestions.

We Offer them Both - Turnkey as well as Design+Execution Services

We understand that different clients have different needs & preferences. No two individuals are same and hence, they prefer different things.

With Hipcouch, irrespective of what nature of service you opt for, you can be assured of a hassle-free experience.

We will take care of everything for you. Right from getting a consultation with our expert to getting your furniture installation, to looking after the final finishes of your project, we ensure you have your ultimate looking dream home!

Get in touch with us now -  Give us a call at +91 97698 91528 or Email us at

Here's a quick presentation as a summary of the above: